![]() ![]() At the time of writing this blog, I couldn’t find a setting for specifically turning off ads based on “offline location tracking” on Facebook – do let me know if you were able to find it. The measure distance tool is a simple way of finding the distance between two or more points on a map. Well, if you don’t want Facebook (or other social media) to track your offline activity – the easiest way would be to disable location tracking in the app. Offline conversion tracking is the next big revenue source for social media. Find Measure Distance On Map stock images in HD and millions of other royalty-free stock photos, illustrations and vectors in the Shutterstock collection. Normally, this sales conversion wouldn’t have been attributed to Facebook, but now with this new location tracking feature, Facebook can actually charge the advertiser for this conversion (a gold mine really!). Move the map so the black circle, or crosshairs, is on the next point. That means Facebook is missing out on charging their advertisers for conversions that don’t happen online.Īssume you saw an ad for the latest iPhone (from Apple) on your Facebook feed and in the next days you actually visited Apple’s store and bought an iPhone. Draw a measurment line after selecting Measure Distance from here in the map context menu or doing a Ctrl+Click in the map. Scroll down and select 'Measure distance.' 5. Why would Facebook be interested in knowing which stores you visited in person? Well, according to Facebook’s post, over 90% of purchases are still made in physical stores and not online. Why is Facebook interested in tracking offline activities? Click or tap once on the map, at the point where you want to. There are some examples how to do this depending on whether you want the distance in kilometers or in miles. This returns the shortest distance between two points, calculated on the surface of a unit sphere. Quick distance measuring go to Settings > Controlling > Map screen > Two-finger measuring - check measure distance by touching the screen with. Facebook has announced that it will allow advertisers to target customers who have visited their stores in person. Distance Open the Measurement Tools menu in the sidebar. You can use the function GreatCircleDistance. If you had any doubt that there was a clear separation between your offline life and online activities, Facebook’s latest announcement on offline conversions certainly does put it to rest. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |